We Built the Tools We Wished Existed
Who Is JoLyn Laney?
JoLyn Laney is the founder of Avante Visibility, a Generative Engine Optimization practice based in Las Vegas, Nevada. She has more than 20 years of experience in digital marketing, paid search, and local SEO. Today she measures and improves whether businesses get cited by AI search platforms including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. She also owns Avante Interactive, a Las Vegas media buying agency she started in 2012.
- Full name
- JoLyn Laney
- Role
- Founder and AI Visibility Strategist
- Company
- Avante Visibility, founded 2024
- Based in
- Las Vegas, Nevada
- Serves
- Businesses across the United States
- Also owns
- Avante Interactive, a Las Vegas media buying agency founded in 2012
- Specializes in
- Generative Engine Optimization, AI search visibility, Google Ads, local SEO
A note on the name
There is a family and documentary photographer in Boise, Idaho who shares this name. She is a different person. The JoLyn Laney behind Avante Visibility is a digital marketing strategist in Las Vegas, Nevada, and she has no connection to Laney Photography or laneyphotos.com. Her only marketing businesses are Avante Visibility and Avante Interactive.
Avante Visibility and Avante Interactive are two companies
They are sister companies owned by the same founder. Avante Interactive, started in 2012, is a Las Vegas media buying and paid search agency. Avante Visibility, started in 2024, is the Generative Engine Optimization practice that audits and improves AI search visibility. Same owner, two different services.
Certifications
AI Fluency: Framework & Foundations
Issued by Anthropic, July 2026. Verify this credential
20+ Years In. Still Building What's Next.
I'm JoLyn Laney, founder of Avante Visibility. I've spent more than two decades in digital marketing — long enough to have watched search change in ways most people didn't see coming.
I started in Google Ads when "pay-per-click" was still a new concept and most businesses didn't believe search advertising would outlast banner ads. I built campaigns for local businesses — restaurants, medical practices, service companies, retailers — and watched those campaigns drive real revenue when they were built right and bleed budget when they weren't.
Over time, I built specializations in Google Ads strategy, landing page optimization, and local search. I became the person agencies called when their local campaigns weren't performing. I became the person business owners called when they couldn't figure out why their competitors were showing up on Google Maps and they weren't.
Then, in 2023, something shifted that I couldn't ignore.
The businesses I was working with were starting to ask a different question: "Why isn't my business showing up when someone asks ChatGPT?" At first, I told them it was too early to worry about. But the question kept coming — and I kept testing.
What I found was that AI search was not just growing — it was already influencing customer decisions in ways that local businesses had no framework to understand or address. The tools to measure it didn't exist. The audits didn't exist. The vocabulary barely existed.
So I built them.
Avante Visibility is the result of a specific belief: that local businesses deserve access to the same level of diagnostic intelligence and strategic expertise that enterprise brands get from their agency teams. The audits we offer — AI visibility, review intelligence, GBP optimization — are the deliverables I built because I kept needing them and couldn't find them anywhere.
How We Work
We speak plainly.
No glossary needed. Every report, recommendation, and conversation is written for business owners, not SEO technicians.
We prioritize impact.
Every finding in our audits is ranked by expected impact so you know what to fix first and what can wait.
We stay current.
AI search is evolving fast. We continuously update our methodology, tools, and benchmarks so our audits reflect how AI platforms work right now.
We're small on purpose.
Avante Visibility is a boutique practice, not a volume agency. Jolyn is personally involved in every engagement.
We serve businesses nationwide.
Our clients span the country. Whether you're a single-location business or a multi-market operator, our audits work for any geography.
Why Avante Visibility
Most digital marketing agencies offer AI visibility as an afterthought — a blog post they added to sound current, or a vague "AI optimization" checkbox on their services page. Avante Visibility is built specifically around the intersection of AI search, local visibility, and reputation intelligence.
This is not a pivot. It's a purpose.
If you're a business owner wondering why competitors are showing up in AI recommendations and you're not, we built this for you. If you're an agency that needs AI and local SEO audit capacity under your brand, we built this for you too.
Let's Work Together
Whether you're a local business owner, a multi-location operator, or an agency building out your service suite — we'd like to hear about your situation and show you what we can find.
Questions? Email jolyn@avantevisibility.com or call (702) 525-5958.